Best in Class Font: A Creative Consultant’s Review for Small Business Branding
Branding a New Candle Line – Why Typography Matters
Recently, I helped a small candle brand refresh their packaging and online presence. They wanted to feel more cohesive and professional, but also approachable and warm. We started with the basics: color palette, imagery, and of course, typography. That’s when I reached for Best in Class, a display font that’s quickly become a go-to in my design toolkit. It brought a playful yet polished energy to the brand that felt just right for their handmade, cozy aesthetic.
What Makes Best in Class Stand Out
Best in Class is a display font with personality. It’s bold, a bit whimsical, and undeniably eye-catching. Unlike standard fonts you might find in word processors, this one is designed specifically for attention-grabbing headlines, logos, and visual accents. The letterforms are clean but have subtle quirks that give them charm—perfect for small businesses that want to feel unique without looking unprofessional.
What makes this font even more valuable is the two bonus fonts included: Chocolate Valentine and Tresno In Love. These add flexibility, especially when you want to layer text or create a romantic or playful vibe. Whether you're designing product labels, packaging, or social media graphics, these fonts work beautifully together or on their own.
Real-World Uses for Best in Class
Let’s talk practicality. As a creative consultant, I’ve tested Best in Class across a variety of business materials, and it consistently delivers. Here are a few ways it’s helped small brands elevate their look:
- Product labels – Used on candle jars and skincare bottles, it gave a boutique feel without looking overly fussy.
- Packaging design – On bakery boxes and handmade soap tags, it added a fun, friendly tone that matched the product inside.
- Logo design – For a new coffee shop concept, we used it as a secondary typographic element to give the brand a modern, approachable edge.
- Social media graphics – On Instagram stories and Pinterest pins, it stood out clearly and made calls-to-action more engaging.
- Thank-you cards – Paired with a simple sans serif, it created a warm, personal feel that customers appreciated.
It’s especially effective when used for short text—like headlines, titles, or taglines—where you want to make an immediate visual impact.
Why Typography Affects How Customers See Your Brand
Typography is more than just picking a pretty font. It’s about how your brand feels to your audience. A well-chosen typeface like Best in Class can communicate professionalism, warmth, or creativity in a split second. That’s crucial when you’re trying to stand out in a crowded market or make a good first impression online.
For example, when we used it on a boutique’s clothing tags, customers mentioned how “thoughtful” and “put together” the packaging looked. That’s the power of a good display font—it makes your brand feel intentional and memorable, even on a small scale.
Design Tips for Using Best in Class
Here are a few tips I’ve picked up from using Best in Class across different branding projects:
- Use it for headlines, not body text. It’s a display font, so it shines in short bursts. Avoid using it for long paragraphs or detailed descriptions.
- Pair it with a clean sans serif. This creates contrast and keeps your design from feeling too busy. I often pair it with Montserrat or Lato for balance.
- Test readability on small formats. Whether it's a product sticker or a mobile banner, make sure the text is still legible when scaled down.
- Check file formats and licensing. Always confirm that the font includes web and commercial use licenses, especially if you're using it for printed products or digital templates you plan to sell.
Also, take advantage of the alternates and ligatures included in the font files. They can add extra flair to logos or promotional graphics without needing extra design work.
Final Thoughts: A Font That Works for Real Small Businesses
As a creative consultant who works with small businesses regularly, I’ve seen how the right display font can transform a brand’s visual identity. Best in Class isn’t just another trendy font—it’s a versatile, high-quality typeface that brings both fun and professionalism to real-world branding projects. Whether you're designing a new menu for your café or updating your Shopify banners, this font helps your brand feel cohesive, polished, and memorable.
